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Marketing Director |
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Job Category:
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Marketing |
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Job description:
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Presidio School of Management is seeking a dynamic Marketing Director with a proven track record in developing and implementing marketing strategies preferably in a higher education environment.
JOB SUMMARY: The Marketing Director will implement and oversee all lead generating and brand visibility activities for our fast-paced, entrepreneurial organization. This includes managing a range of marketing and communications activities including events, online and direct marketing, public relations, and development of marketing content and collateral. The position requires someone who is an excellent marketing writer, has a strong working knowledge of all aspects of marketing, a record of accomplishment, and an ability to work both independently and as part of a team to meet the organizations strategic goals.
PRIMARY RESPONSIBILITIES
Identify and develop significant new marketing channels and messaging based on our target markets.
Implement marketing and outreach efforts meeting admissions objectives.
Track and analyze marketing program effectiveness for qualified lead generation.
Plan and execute online campaigns, including keyword search campaigns and optimization.
Plan and implement admissions and marketing events, working closely with the Event Coordinator, Admissions Director and other key staff members
Oversee design, copy and production of all marketing and event materials
Manage external public relations agency, helping identify media opportunities
Oversee print and broadcast advertising
Content development and execution of regular e-newsletters and editorial submissions.
Oversee all website content, working collaboratively with other staff members on updates and additions
Working with our senior managers, design communication and content strategies to cultivate new stakeholders including donor and business partners
Oversee marketing budget and manage vendor relations
QUALIFICATIONS
At least seven years of proven experience directing marketing activities, ideally in higher education institution;
Self-starter and reasonably self-directed; identifies opportunities and executes with minimal direction;
A record of measurable results;
Excellent written and oral communications skills and public speaking skills. Demonstrated ability to write, edit and produce marketing materials;
Exceptional computer proficiency in MS Office, CRM databases (Salesforce preferred) and email marketing applications (Vertical Response preferred);
BA degree or higher in relevant field;
A genuine commitment to the mission of sustainability and business education.
To Apply: Send resume, cover letter and salary requirements to: careers@presidiomba.org. Please include salary requirements; applicants without salary requirements will be NOT be considered. |
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Employment type:
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Salary Range:
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Unspecified |
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| Other Information |
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Degree:
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Bachelors |
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Experience (year):
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7 |
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Job Location:
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San Francisco, CA - USA |
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Post Date:
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01/29/2009 |
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